If you’re anything like me, you’ll get back to the office after a networking event with a handful of business cards and your head buzzing with new ideas and contacts. There is nothing quite like the excitement you get from meeting lots of great people and discussing tantalizing ideas for working together. The big mistake Read More
Multi-tasking as a small business owner is a must, however…
… that doesn’t mean you need to brag about it. I recently saw this advertisement in a local magazine and it got me thinking. (Advertisement is the same guy and girl in different outfits with all their small business titles printed such as: Accounts Manager, Principal, Chief Negotiator, Sales Trainer etc. etc. – you get Read More
How to avoid marketing mistakes in small business
Today I received this SMS (pictured). Can you spot the mistake? They are offering me a 10% discount if I book today as they still have vacancies for their workshops but here’s the catch – I have no idea what business it is from or what their workshop is about. The second sentence really bamboozled Read More
Would you rather be surfing? Don’t tell your clients.
The other morning I was driving behind a van which (according to the sign writing) installed timber shutters in homes. The company branding on the van was very well done and it looked like a very professional business. As I was reading the back of the van, my eyes were drawn to a little rectangle Read More
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